P Diddy ‘to offer H&M child model million-dollar modelling contract’

P Diddy is reportedly set to reach out to the little boy at the centre of the H&M ads which have caused such controversy.

P Diddy has seemingly responded to the whirlwind of controversy sparked by the H&M ad which features a black child wearing a jumper with the slogan ‘Coolest monkey in the jungle.’ It’s thought that he’s planning on hiring the little lad to model for his own brand, Sean John.

It’s even thought there’s a $1mil contract on the table.

There’s no word yet if the lad has accepted, and Diddy’s people refused to comment when approached by Metro.co.uk, but it would certainly be one heck of an outcome to the sh*tstorm caused by the controversy.

Diddy also posted a picture of the boy with the caption reading ‘Coolest King in the world’. Multiple Twitter users addressed the brand, explaining that dressing a black child in a hoodie with this slogan was at best racially insensitive and at worst actively racist.

Metro.co.uk contacted H&M to ask them what their stance on this issue was. An H&M spokesperson told us: ‘This image has now been removed from all H&M channels and we apologise to anyone this may have offended.’

They added by writing on Twitter: ‘We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree. ‘We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering.

‘It’s obvious that our routines haven’t been followed properly. This is without any doubt. We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.’

The Weeknd has confirmed he will never work with H&M again after the clothing store was forced to apologise for a racist advert. ‘Woke up this morning shocked and embarrassed by this photo,’ the singer wrote on Twitter. ‘I’m deeply offended and will not be working with @hm anymore.’

The Weeknd, real name Abel Makkonen Tesfaye, launched his debut line with the Swedish brand in 2017.

Metro.co.uk